Strategic Alliance

Innovative Thinking

With the globalization of the marketplace, many companies are strengthening their positions by forming alliances with one another in order to gain market share.

For some, competition is considered negative, while others view their competition as an asset -- especially if an agreement or alliance has been formed. A prime example is the recent alliance between Apple, IBM and Motorola. They have joined forces to develop the PowerPC.

Why waste time stewing over what the competition is doing and how they're doing it? Simply ask and you might be surprised with the outcome. Even though the competition might be providing a service that your operation does not, chances are it works both ways. The result of taking a bold step such as this could bring in considerable revenue for your business.

The negotiation process of developing a strategic alliance is not necessarily a difficult task.

In fact, it should be as simple as determining the difference between the businesses, arranging a referral system and providing one another with new and innovative ideas and services.

Harboring jealousy toward your competitors will not improve your business, in fact it could stifle its growth.

NJ & Associates, Inc., is leading the way in the safety, health, environmental and management of information systems industry, and is currently seeking organizations and/ or individuals that are interested in forming a strategic alliance. If you have an interest in a joint venture, please contact our office.